The Inspiration: Thug Motivation 102

The Inspiration: Thug Motivation 102

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byAdyKellmaYougJeezy'sfisalbumfoDefJam,Le'sGeI:ThugMoivaio101,wassuchabeakousuccesshaiimmediaelylefhisBadBoyalbumwihBo......

by Andy KellmanYoung Jeezy's first album for Def Jam, Let's Get It: Thug Motivation 101, was such a breakout success that it immediately left his Bad Boy album with Boyz N da Hood -- released just weeks prior -- as an afterthought. What is his appeal, exactly? His persona revolves around being a crack dealer, but he spins it as a motivational speaker who encourages people to do what they need to do to get paid. School kids proudly donned Jeezy's snowman T-shirts, even if the closest they'll ever come to hustling is selling chocolates for a class trip. Jeezy's not an exceptional rapper; he has a peculiar way of getting his support, though it's not without a discernible amount of charisma. On The Inspiration: Thug Motivation 102, this is best exemplified in the opening verse to the Timbaland-produced 3 A.M.: It's Young Jizzo and I'm back with Timbo\u002FWith another hit, you're still stuck in a limbo\u002FA ad lib here and a ad lib there\u002FF*ck it, ad libs everywhere. Few other MCs could get away with something so purposefully lazy. In Jeezy's half-determined\u002Fhalf-careless voice, it's a quotable (and a pretty damn funny one at that), more energizing and memorable than an average MC's complex, tongue-twisting metaphor. To that kind of extent, Jeezy does little to make this disc different from Let's Get It. Its first several tracks limp and flail around, which isn't a good sign, but once I Luv It kicks in, everything tightens and sharpens, placing the album a very slight shade beneath Let's Get It. Some of the highlights: I Luv It, the closest stature-wise to Go Crazy, a DJ Toomp production that's as anthemic as his work on T.I.'s What You Know; Mr. 17.5, a fine Go Crazy retread. There's also Streets on Lock, a Trapstar retread, where Jeezy maps out some of the reasons for his success: When I speak, these niggas believe me\u002F'Cause, bitch, I'm Jeezy. Dreamin', in which Jeezy recalls the guilt of being a crack dealer while his mother's an addict, takes the cake as the best reflecting pool track of 2006.