Echo Kings is everything you want from pop without the sugar. Their album is a joyful combination of up beat pop, rock, dance, and New Wave. Melody is in the forefront of all the songs, as each tune is engaging and catchy. The sonic richness of the keys, the thick grooves of the guitar lines, and the locked drum and bass unite to deliver strong musical and lyrical messages. The likes of The Killers, Mute Math, Keane, The Police, and Coldplay are merged into the unique and fresh sound that is Echo Kings.