Soft Cotton County – originally a quality clothing brand, now dreamy melodies and dark sentiments: slow-burning ambient pop with a nod to folk music – sometimes retro, sometimes enigmatic – mellow and surreal – a vanilla smoothie washing down your pepper salad. The sun shoulders a way through the Soft Cotton clouds by day – by night, your dreams are going somewhere. The drowning girl’s life flashes before her as her mind streams to heaven... but it’s just a back-up… Imagine this is vinyl – vinyl with a gatefold sleeve. You can read this on your lap with the sun slanting through the windows on a Saturday morning – or late at night, with the headphones, while they’re asleep upstairs and the tele's playing a silent film, an instant video for your LP. Welcome to Soft Cotton County - My name is Rita - fly me.